![]() ![]() We search on a daily basis for stones in the rough or polished. The latest of which is the famous 550 ct Letseng Star which was found, as with many other rare Graff diamonds, in the Letseng Mine in Lesotho. In his quest for the ultimate diamond, some of the most treasured gemstones have passed through his fingers. Graff is always looking for the rarest diamond, either in the raw or cut and polished. Tens of thousands of Graff diamonds are cut and polished each year and the best of the best are used to create Graff jewelry. Among the thousands of diamonds, Mr. Why would Graff make such a grand piece? Graff unveiled the Hallucination to showcase the company’s authority, skill, innovation, and excellence in the diamond industry, from manufacturing to retail. After all, Laurence Graff is the controlling shareholder in the South African Diamond Corporation (SAFDICO). SAFDICO is one of the main diamond producers in South Africa, sporting the largest polishing and cutting factories based out of Johannesburg. The clasp is hidden once the bracelet is closed and can only be unfastened by placing pressure on a single diamond. I must say, at first glance, I was quite amazed and horrified that a single timepiece could cost so much, but after delving into the process by which a single rare colored diamond is sourced from a rough stone cut to perfection, polished, and finally set into the piece of jewelry or timepiece, I realized each and every diamond is a story unto itself.Ī simple tongue clasp secures the Graff Diamonds Hallucination around the wrist. Graff’s words: “For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my dream a reality.” ![]() Graff was toying with the idea of creating the Graff Diamonds Hallucination timepiece for quite some time. Astoundingly, by the age of 30, he had set up one of the biggest jewelry manufacturing business in Britain. In 1973, he became the first jeweler to receive the Queens Award to Industry and Export. He opened up his flagship store on Bond Street. Today, the company has 45 stores around the globe with corporate offices in London, New York, Geneva, Hong Kong, and Tokyo. ![]() As he traveled the globe, his clientele grew, and so did the demand for more important jewelry pieces. By the time he was 24, he had already opened two of his own jewelry stores in London. He started out as an apprentice to a jeweler in the Hatton Garden District. Being a mere apprentice did not last long, very soon he was creating his own jewelry pieces. In addition, many different cuts are used, such as heart shape, pear shape, marquise, emerald, radiant, and round. I have detailed the colors and cuts to indicate the vast array of rare diamonds included in the Graff Diamonds Hallucination watch. The incredible worth stems from 110 carats of really rare and really big colored diamonds set into a bracelet of platinum. Some of the rare diamond colors are Fancy Vivid Yellow, Fancy Intense Pink, Fancy Intense Blue, Fancy Light Pink, Fancy Light Grey Blue, Fancy Intense Blue, Fancy Green and Fancy Orange. The sense of unreality was probably the result of one really expensive quartz watch – the Graff Diamonds Hallucination, priced at fifty-five million dollars ($55 million), undoubtedly, the most valuable watch ever created. The booth was quite charming indeed, with walnut wall paneling and bronze feature showcases however, it was the treasure within that triggered an almost dreamlike state. At first glance, one could hardly spot anything really tentative about Graff Diamonds’ first appearance at Baselworld earlier this year. The booth, 503 square meters upon a single elevated space, was designed by Graff’s Monaco-based interior design team in the likeness of a Graff Boutique. ![]()
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